There are two sides to building a music career; the creative side and the business side.
Oftentimes, the creative side is seen as the fun part, and the business side is seen as the difficult, tedious, and laborious part.
While not all musicians are gifted in business, it doesn’t mean that business can’t be fun, and it also doesn’t mean that they shouldn’t work on their business skills.
Here are four things musicians should know about the business of music.
1. You Have to Know Your Audience
Businesses don’t try to appeal to everybody. They take the time to figure out who they’re selling their products and services to.
Similarly, you shouldn’t try to please everyone with your music. That’s impossible. Even The Beatles have haters.
Brand yourself based on your musical style and message. You’ll begin to attract more fans a lot faster than you would be able to otherwise.
2. You Have to Have a Plan
Businesses often begin with a plan, while music careers don’t. Why is that?
Though a business plan is never perfect when it is first made, it sets the tone for the future of the company. It guides them in their decisions, and it helps them figure out what steps they need to take to get to where they want to go.
If you have a strategy for your music career, you’ll have a much better idea of what you’re working towards. You’ll be able to break your goals down into smaller action steps that you can take on a daily basis to get to where you want to go.
3. You Have to Get to the Point
If you have a hard time explaining your product or service to your potential customers, how many sales will you actually make? As a salesperson or a business owner, you have to be succinct and clear in your communication; especially here in the age of social media.
Your music is your music, and you can write the kind of songs you want to write. However, if you want your music to be received well by critics, influencers, radio DJs, bloggers, journalists, and other people who could have an impact on your career, you need songs that get to the point. Avoid lengthy intros and instrumental breaks. Get to the hook as soon as possible.
4. You Have to Learn to Manage Money Well
Wise businesspeople know that they need to take their earnings and put them back into the growth of their business. If they aren’t smart in how they handle their money, they won’t stay in business for very long.
As a musician, you also need to know how to manage your money. Your music career won’t prove terribly sustainable if you can’t stay up-to-date with your bills. Additionally, much like with a business, you’ll want to be able to invest in the future of your music career.
Don’t forget to have fun with both the creative side and business side of music. Your career will grow like never before when you know how to handle both sides.