If you are in the process of building a music career, you are likely aware of how important it is to have a website.
It makes you look professional. It gives you a way to connect with your fans. It gives you more control over your online presence.
Of course, if you’re going to go to the trouble of building a website, you want it to make sure it stands out among the rest.
If your goal is to make an effective website, here are five elements you need to include.
1. A Clear Call to Action
What do you want your fans or visitors to do once they land on your website?
Do you want them to sign up for your email list? Do you want them to buy your new album? Do you want them to come to your next show?
Whatever the case, you should have a clear call to action on your site. You’re allowed to have multiple calls to action, but the more focused you are, the better the result is likely to be.
In short, figure out what you want your visitors to do, and then point them in the right direction.
If you’re a musician, it seems pretty obvious that you should have your music up on your website, right?
This doesn’t necessarily mean that you need to give away free tracks or make all of your music available for download.
However, you should feature your best tracks, and give people a chance to hear you and get a sense of what you sound like.
Again, this probably falls under the “duh” category, but if you don’t have photos (preferably high-resolution photos) up on your website, you’re missing an obvious opportunity to connect with your fans.
People are naturally drawn to photos, and besides, they want to know what you look like.
Of course, this is no reason to cheap out on your photography. Get professional, high quality photos that accurately portray your brand.
There is no tool as powerful as video in capturing the exact sound, look and feel of a band.
If promoters or event planners are interested in booking you, the first thing they’re going to want to see is a solid highlight reel or live performance video.
When they can hear and see you, there is no mistake about what they are booking. They know exactly what they’re getting, and will be happy with their decision as long as you live up to your video.
This mitigates any disputes that may come up later. Videos are great for booking more gigs.
5. A Bio
There’s just no getting around it. If you’re an artist or a band online, you absolutely need an effective cut-and-paste ready bio.
It’s a good idea to offer up multiple versions of your bio (one-sentence, short, medium and long) so that press people have more to work with.
Remember to include all of the important details, such as the names of the band members, what they play, where you hail from, and so on.