Getting ready for your next album release? Not sure where to start?
If you want to make the most of the excitement surrounding the upcoming release, there are several things you should do to ensure the best results possible.
Let’s take a look at five things you need to do before releasing your next album.
All musicians know that they need to get their music heard before they can sell it. However, they often forget about promotion prior to their release.
Album releases only come around ever so often. If you aren’t teasing your music before it comes out, you’re missing a serious marketing opportunity.
Make sure to take some time to think about your marketing plan. You need a strategy for before and after the release.
Are you planning a CD release party? Will you be running any special promotions for your new album (i.e. discounts, bundles, etc.)? Are you going to invite any special guests to your release party?
There are a lot of details that you have to think about and prepare for in order to make your release as successful as it has the potential to be. You can’t just wing it and expect everything to go great.
You need to make sure that you are adequately rehearsed, that you know what you need to bring, who is doing what, and so on.
Have you booked a venue for your release show? Do you know what your overall marketing message is going to be before, during and after the gig?
By planning for every contingency, you can eliminate a lot of problems that could potentially come up.
If you’re going to have a release party, make sure to bring plenty of product. Have backup gear in case something breaks down. Bring extra batteries, drum sticks, picks, cables and other items in case you end up needing them.
If you are looking to support your release with a series of shows (or a tour), you need to make sure you know your material well.
Although a studio recording can end up being significantly different from a live performance, you want to make sure that you are capturing the essence of the recordings in performance as well.
Remember to practice your stage moves and overall presence. Think about how you want each song to come across, and what you can do to get your audience to feel the emotion of your songs.
More than likely, you will have a lot of things to plan for leading up to the release of your next album.
It would be wise to make up a to-do list so you have a bird’s-eye view of the tasks that need to be completed. But you shouldn’t stop there; you should also list each item by order of importance.
Chance are there are some things you can allow to fall through the cracks. However, the most important items must get done, and it would be smart to tackle those as early as possible.