Chances are you’ve heard of the term “DIY” before. What does it mean? It means to Do It Yourself!
We live in exciting times, because the internet has created a level playing field for musicians everywhere.
This means that you can create music on your own terms, and build your music career to any level you desire.
And, thanks to the tools and resources that are now available, there’s so much more that you can do on your own.
If you truly have the determination to do it yourself, here are six tips for you.
1. Figure out How to Market
No musician is truly DIY if they don’t know how to market themselves. You have to be able to promote your shows and wares.
Marketing is a bit of a moving target – especially online – because new social networks are popping up all the time, and new media channels (like blogging and podcasting) are also growing in numbers.
No matter what you intend to accomplish, your arsenal isn’t complete without some serious marketing chops. You’ve got to figure it out.
2. Manage Your Green
No DIY musician can make their dreams a reality without managing their money well.
Like it or not, a lot of things cost money. Gear, CD replication, and even touring may require some financial clout. Better start saving!
If you’re planning on doing it yourself, you’ve got to be smart with your cash.
3. Learn How to Talk to People
Want to book more shows, negotiate more deals, and sell more merch? Of course you do.
In that case, you’re going to have to get good at communicating with people.
If you don’t have people skills, your career will suffer. Be the kind of person other people want to be around.
4. Strengthen Your Software Skills
Whether you’re recording music, creating graphics or editing videos, you’re going to need to know your way around a computer if you want to join the DIY club.
To brand yourself well and create an online presence that’s worth following, you better start making sense of those 0s and 1s.
Every musician needs a website, right? And you’re going to need to be able to build your own.
5. Work on Your Writing
It’s easy to overlook, but whether you’re blogging, sending out emails or writing a bio, you’ve got to be a pretty decent writer to get your message across.
DIY musicians have to write a lot more than you might think, so if you’re hoping to make a go of it, you’ve got to hone your literary skill.
Even sending out tweets and Facebook posts necessitates good communication skills when you really think about it.
6. Use Your Time Effectively
You don’t have time to waste as a DIY musician. You’ve got to be on top of everything.
You have to research venues, book your own shows, produce your own recordings, and market all of your product too.
Even if you limit your activity to a few things, your to-do list will still be pretty long, so you better learn to maximize your minutes.