Worldwide Vinyl Record Sales on the Rise: The Return of Physical Music Products

Worldwide Vinyl Record Sales on the Rise: The Return of Physical Music ProductsThe demise of CDs may still be fresh in some people’s minds.

It’s not that CDs don’t get used at all anymore – because many artists are still looking to create physical products that they can sell, give away or send to radio stations – but as a medium, they have become more or less irrelevant.

Meanwhile, streaming sites and digital downloads continue to be breeding grounds for ongoing controversy.

Digital downloads are also declining, but it would appear that streaming sites are here to stay, and are increasing in popularity. For artists, this isn’t particularly heartening news.

As some streaming platforms are beginning to discover, it isn’t necessarily a lucrative proposition for artists or the businesses that build the apps or platforms.

In the midst of all of this, vinyl records have been showing incredible staying power. In fact, there has been a steady rise in record sales since 2005, and they continue to grow in a big way.

If you are an artist, are you prepared for this change? If not, here is what you need to know about vinyl.

4 Questions You Need to Ask Yourself if You Want to Sell Your Music on Vinyl

Vinyl isn’t necessarily the right fit for every artist. If you’re thinking about releasing your music on records, here are some questions you should be asking yourself:

  1. Does my music lend itself to vinyl? First, you need to take a look at the type of music you are creating. Is it dynamically diverse? Is it easy on compression? Does it feature layers and nuance? Music that is over-compressed and has little to no dynamic variation doesn’t have a lot to offer the format.
  2. Do I have a fan base to support it? Before you go and get 1,000 vinyl records pressed, you might want to survey your fans and find out if they would actually like to buy your music on vinyl. Though vinyl players aren’t necessarily expensive, not everyone has one, and not everyone listens to their music on records.
  3. Am I willing to work with the format? Records originally allowed for 22 minutes per side. Over time, they were able to increase it by several more minutes per side. However, you should be aware of the limitations, and you have to be a little more cognizant and strategic about song length and arrangement.
  4. Am I willing to work hard? We all know how hard music marketing has become. If you want to sell your records, you’re going to have to do everything in your power to get your music out there. This is why question #2 is vitally important. If you know that you are likely to sell a certain number of copies, there’s more incentive to go forward with your project. Otherwise, it could be an uphill climb.

Final Thoughts

There are a lot of great reasons to look into pressing records as an artist. It can help you to stand out amidst a crowd of other competitors, and there is a growing market to support sales.

However, there are equally bad reasons to pursue the medium. Make sure to take some time to think about what your strategy is before heading down this road.